Saturday, January 29, 2011

California dreamin'

A state never left out of controversy, California is about to play host to the most marketable marijuana product yet to hit pharmacy shelves: marijuana soda.

"Canna Cola," the new marijuana product courtesy of a company that finds its THC roots in Soquel, Calif., is not the first of its kind to see the light of day. It is, however, the first low-dose version of the product with a marketing strategy comparable more to that of actual soda companies (more along the lines of Sams Cola, not soda juggernauts Pepsi or Coca-Cola) than the generic "mooch off of the elderly" strategy of most drug companies.

Said to be the light beer of marijuana drinks, Canna Cola is a 12 ounce drink containing 35 to 65 milligrams of THC - significantly less than its competitors. The drink will launch in Colorado next month, with eventual plans for a California release.

With marijuana legal for medical use in 15 states, and constantly being challenged and debated in public forums (see: Proposition 19), is this just one more step forward for making marijuana use socially acceptable? After all, the labels of the product don't scream "heal me" so much as "deal me." One becomes especially skeptical, after hearing reports of how easily obtained medical marijuana is in the states that have legalized its usage.

I won't speak for or against the legalization of marijuana on a national level, but I will say that in a time of economic downturn and in a nation that, in all actuality, already abuses the drug in mass quantitities anyway; it wouldn't be the end of the world if one day the momentum turned in the direction of legalization.

And for those of you currently stuck in states where medical marijuana is still illicit, don't fret - you've still got your Mountain Dew.

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